Yellow Pages + Web Site

Here is an anecdote passed on by another solo attorney that started his practice fresh out of law school that I’ll share with you. He found that he got good results when he placed a yellow pages ad that listed his web site. He had a general practice (e.g. real estate, family law, bankruptcy, estate planning) and said he got about 2 call per week from the ad which converted into one client every two weeks. He recently started to wind down his practice to pursue a new position as a prosecutor and turned off his web site. He found that after the web site was taken off line the calls he got from his yellow pages ad stopped almost completely.